How do you start your own roastery? Build meaningful relationships with producers? And create a variety of coffees that will excite your buyers?

Jared Linzmeier started Ruby Coffee Roasters in 2013, and since then has focused on high-quality specialty coffees and long-term relationships with producers. At Micro Festival El Salvador, he spoke about how he chooses his coffees, direct trade and importers, and how he communicates value to his customers.

Find out more in this recording (and follow us on Soundcloud for more like this).

SEE ALSO: Micro Roasts & Coffee Imports: Introducing Chile’s Roasting Scene

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SEE ALSO: Roasting VIDEO Tips: How to Make Coffee Blends

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